Reddit is a diverse community of individuals interacting with each other. Openly communicating and collaborating are at the core of what connects each unique individual. Reddit aims to further connections through its subculture-driven identity system.

With this rebrand, I want to create a more inclusive brand package. The visual language plays with the idea of nondesign to create a canvas for Reddit users to customize. Also, pushing the use of technology for Reddit as a digital company and simplifying and organizing their complicated website.

tags: motion / identity system